 The number of smokers in Saudi Arabia has amplified to a big sum of six million, of which 600,000 are women. There are also 772,000 teenage smokers, including students. Many smokers may be unaware of this phenomenon but it is true: smoking causes blindness. The generic form of blindness caused by smoking is "age-related macular degeneration." Smoking is also a cause of cataract, amongst many other life-threatening diseases. Every 6.5 seconds, a current or former smoker dies, according to the World Health Organization (WHO). In Saudi Arabia, 22,000 Saudis die of smoking related diseases every year, according to the Anti-Smoking Society.
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Developing Impactful Awareness Raising Campaigns towards Reducing Tobacco Consumption
Training Course on ‘Packaging, Labeling and Pictorial Health Warnings on Tobacco Products’
World Health Organisation Framework Convention on Tobacco Control (WHO FCTC), the 3rd session of the Conference of the Parties
Due to growing demand for information about the health harms of tobacco, the tobacco control unit within Djibouti’s Ministry of Health faced many challenges, including the high costs of producing informational materials and launching large-scale education and communication efforts. To bring health information directly to the public at the lowest possible cost and align with WHO FCTC requirements, the country chose to implement strong health warning labels on tobacco packaging. With the support of international tobacco control experts and in-country organizations, a variety of warning label images was pre-tested. Ultimately, 11 different labels were selected that feature powerful images intended to raise awareness among smokers of both the health hazards to themselves and the risks of second-hand tobacco smoke exposure to others.