SESRIC will organise a Training Course on “Diagnosing and Analysing Markets with High Export Potential for SMEs” on 30-31 October 2024 through an online video conferencing platform, in line with relevant resolutions of the 39th Session of the COMCEC.

The training course will be provided by experts from the Ministry of Investment, Trade and Industry of Malaysia; the Ministry of Trade of the Republic of Türkiye; and the Small and Medium Business Development Agency (KOBIA) of the Republic of Azerbaijan, for the benefit of experts and executives from Ministries of Trade and relevant national institutions in OIC countries.

The objective of this training course is to address the major challenges faced by SMEs in identifying and analysing markets with high export potential, with a particular focus on empowering women and young entrepreneurs in OIC countries. The training will also introduce alternative tools and methodologies for market analysis, explore strategies for internationalisation, and enhance participants’ capacities to support SMEs in leveraging export opportunities.

The training will cover several topics, including:

• Tools for Enhancing Export Potential of SMEs
• Easy Export Platform and Publications to Raise Awareness for E-Export
• Export Academy and Projects for Women and Young Entrepreneurs

The Role of Digital Applications in the Communications Between Trade Diplomats and Turkish Companies to Raise Awareness on Export and Business Opportunities