Within the framework on Tourism Capacity Building Programme (Tourism-CaB), SESRIC, in collaboration with Islamic Centre for Development of Trade (ICDT), is organizing an “Online Workshop on Destination Marketing Strategies for emerging Markets within the OIC region” on 8-9 July 2026.

The workshop aims to raise awareness among OIC member countries regarding emerging tourism trends and niches while encouraging them to diversify their current offerings. It will focus on reinforcing the capacities of tourism ministries and authorities in implementing innovative marketing and branding strategies. The workshop also seeks to promote investment opportunities, foster the exchange of best practices, and encourage regional cooperation, ultimately supporting the development of a competitive and sustainable tourism sector that contributes to the socio-economic development of OIC member countries.

For further details on the Tourism Capacity Building Programme (Tourism-CaB), please visit: https://www.sesric.org/cbp-oic-tourism.php