Within the framework of the SESRIC Tourism Capacity Building Programme (Tourism-CaB), SESRIC, in collaboration with the Türkiye Tourism Promotion and Development Agency (TGA), organised a Webinar on “Developing Effective Digital Marketing Tourism Strategies in the OIC Member Countries”.

The webinar featured presentations by experts from the Türkiye Tourism Promotion and Development Agency (TGA), SESRIC, and UN Tourism. It was attended by 72 experts from relevant agencies/authorities and national institutions in 21 OIC countries.  

The aim of the webinar was to explore the development of impactful digital marketing strategies tailored to tourism within the OIC countries. The sessions underscored the importance of collaborative efforts and knowledge-sharing in navigating the evolving landscape of digital tourism marketing. Participants left with actionable insights to tailor strategies that resonate within their respective tourism sectors, poised to leverage emerging trends and technologies for sustainable growth.

The webinar covered the following topics:

• Overview of GoTürkiye Website Management;
• Overview of GoTürkiye Social Media Platforms;
• Influencer Marketing and Digital Campaigns of GoTürkiye; and
• International Tourism Trends and Development of SMART Tourism in OIC Countries; and
• Digital Marketing and Tourism Project Development: Insights and Areas to Consider

The presentations of the webinar are available here.

For more details about the Tourism-CaB and its activities, please visit: https://www.sesric.org/cbp-oic-tourism.php.

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